Munafa (अर्थ — "wealth, value") exists because every other analytics tool was built for Western stores. None of them understand what really decides an Indian brand's margin.
Indian D2C founders were scaling on revenue dashboards that hid the truth. COD orders coming back as RTO, courier and reverse-logistics fees, GST, payment MDR and Shopify's India surcharge — none of it showed up in one place. Founders were celebrating "₹10L months" while their bank balance stayed flat.
Munafa connects Shopify and the tools Indian brands actually use — Shiprocket, GoKwik, Razorpay, Cashfree, Meta and Google — and calculates your true net profit after every India-specific cost. Especially RTO, the silent profit killer no global app models.
Munafa